Branding & CI
The Branding & CI department develops and maintains brand identities for our clients, from strategy through to visual systems and guidelines. We create cohesive brand experiences that communicate clearly and stand out in the market.
What We Do
Section titled “What We Do”- Brand Strategy — Defining brand positioning, values, personality, and messaging frameworks
- Logo Design — Creating primary logos, secondary marks, favicons, and logo system variations
- Visual Identity Systems — Developing comprehensive colour palettes, typography systems, iconography, and graphic elements
- Corporate Identity Manuals — Producing detailed CI guidelines that document how a brand should be applied across all touchpoints
- Brand Collateral — Designing stationery, presentation templates, social media assets, and other branded materials
- Brand Audits — Reviewing existing brands for consistency and making recommendations for improvement
Branding projects are tracked under 2025 Corporate Identity Projects in the ClickUp Projects Directory.
| Name | Role | |
|---|---|---|
| Hilde Franzsen | Brand & Marketing Director | hilde@inkblot.co.za |
| Lea Terblanche | Product Design Lead (supports brand design) | lea@inkblot.co.za |
| Jayden Mouton | Intermediate UI/UX Designer (supports brand design) | jayden@inkblot.co.za |
Hilde leads brand strategy and direction. The design team supports with visual execution, with Lea overseeing design quality and Jayden contributing to visual identity work.
| Tool | Purpose |
|---|---|
| Figma | Brand identity design, logo design, visual system development |
| Google Drive | File storage for brand assets, CI manuals, and client deliverables |
| ClickUp | Task management and project tracking |
Workflows
Section titled “Workflows”Branding projects follow this general process:
- Discovery & Strategy — Understand the client’s business, audience, competitors, and brand aspirations
- Research & Moodboarding — Explore visual directions, typography options, and colour palettes
- Concept Development — Create initial logo concepts and visual identity directions (typically 2-3 options)
- Client Presentation — Present concepts with rationale; gather feedback
- Refinement — Iterate on the chosen direction based on client feedback
- System Expansion — Extend the approved identity into a full visual system (colours, typography, icons, patterns, collateral)
- CI Manual Production — Document the complete brand system in a comprehensive corporate identity manual
- Asset Handover — Deliver all final files, source files, and the CI manual to the client
Key Resources
Section titled “Key Resources”- CI Manual Templates — Standardised templates for producing corporate identity manuals
- Brand Asset Library — Organised on Google Drive by client
- Proposals — Branding proposals are managed under the CI category in the Proposals space on ClickUp
- Templates — See the Templates page for foundation templates and letterheads