Digital Marketing
The Digital Marketing department manages online marketing strategies, campaigns, and analytics for our clients. We help businesses grow their digital presence through targeted content, social media management, and performance marketing.
What We Do
Section titled “What We Do”- Social Media Management — Content planning, creation, scheduling, and community management across platforms
- Content Strategy — Developing content calendars, blog strategies, and messaging frameworks
- Digital Customer Care — Monitoring and responding to client audiences across digital channels
- Short-form Content — Creating engaging short-form video and visual content series
- Blog & Long-form Content — Writing, editing, and publishing blog posts and articles
- Campaign Management — Planning and executing digital marketing campaigns
- Analytics & Reporting — Tracking performance metrics and providing actionable insights
Marketing projects are tracked under 2025 Marketing Projects in the ClickUp Projects Directory, with the Inkblot Marketing 2026 space using a sprint-based workflow.
| Name | Role | |
|---|---|---|
| Hilde Franzsen | Brand & Marketing Director | hilde@inkblot.co.za |
| Sabrina Baert | Junior Digital Marketer / Marketing Intern | sabrina@inkblot.co.za |
Hilde provides marketing strategy and direction. Sabrina executes on digital marketing tasks as part of her 90-day internship programme, which is structured across five focus areas:
- Marketing Strategy — Learning and contributing to overall marketing planning
- Content Bank — Building a library of reusable content assets
- Digital Customer Care — Managing audience interactions online
- Short-form Series — Producing short-form content for social platforms
- Blog Drafting — Writing and editing blog content
Active Marketing Clients
Section titled “Active Marketing Clients”- ADG Digimonde
- ADG Digiarabia
- Hollard Namibia
- Matrix
- Beami
- Inkblot Marketing (internal)
| Tool | Purpose |
|---|---|
| ClickUp | Campaign planning, sprint management, task tracking |
| Google Drive | Content storage, shared documents, reporting |
| Figma | Social media asset design, visual content creation |
Workflows
Section titled “Workflows”The marketing team operates on a sprint-based workflow within the Inkblot Marketing 2026 space:
- Backlog — All upcoming marketing tasks and content ideas are captured in the backlog
- Sprint Planning — Tasks are prioritised and pulled into the active sprint (using the Sprint Template)
- Execution — Content is created, reviewed, and scheduled/published during the sprint
- Review & Reporting — Performance is reviewed at the end of each sprint to inform the next cycle
For client-specific marketing work, the workflow aligns with the client’s needs and reporting cadence.
Key Resources
Section titled “Key Resources”- Content Calendars — Managed per client in ClickUp
- Content Bank — Reusable assets stored in Google Drive
- Sprint Templates — ClickUp templates for sprint planning and execution
- Proposals — Marketing proposals are managed under the Marketing category in the Proposals space on ClickUp